III Encontro Técnico da Cultura do Morangueiro

+++ 13 – 17 September 2021 +++




19:00 – Official opening of the event.

19:00 – Panorama of strawberry production in Brazil.

Speaker: Researcher Dr. Luis Eduardo Antunes (EMBRAPA).



19:00 – Research carried out by UFFS with the strawberry crop.

Speakers: Prof. Dr. Cláudia Madruga Lima (UFFS – Campus Laranjeiras do Sul/PR) and Prof. Dr. Evandro Pedro Schneider (UFFS – Campus Cerro Largo/RS).

19:40 – Trends in the production of organic strawberry trees.

Speaker: Extensionist Nilson Bernabé (IDR/EMATER).



19:00 – Strawberry cultivation in substrate and nutrient solution recirculation (closed system).

Speaker: Prof. Dr. Roberta Peil (UFPel).



19:00 – Use of biological control in strawberry cultivation.

Speaker: Enga. Agra. Karina Calil Caparroz (CEO Miguel Arcanjo Trainings).



19:00 – Experience report in the commercialization of strawberry fruits.

Speaker: Dimorvan Antônio Santos (SEBRAE and Rural Producer).

EMCO CAL launches new generation of raspberry, blackberry, and blueberry varieties

+++ May 2021 +++

A new generation of raspberryblackberry, and blueberry varieties for fresh and frozen markets is now available to nurseries, growers, marketers, exporters, and retailers through Ekland Marketing Company, Inc. (EMCO CAL). These varieties are selected for better fruit quality, higher yields, adaptation to different climates and growing areas ranging from Temperate, Mediterranean to Subtropical and Tropical climates. EMCO CAL is one of the most recognized companies in the field of strawberry varieties, with more than 40 years of experience in the selection, marketing, and licensing of new varieties in more than 70 countries. EMCO CAL has now expanded to raspberries, blackberries, and blueberries.



Horticulture extension specialists at the University of Arkansas, Dr. Amanda McWhirt and Dr. Jackie Lee, conducted a Blackberry School in Arkansas through the early part of 2017.

Recordings from these events were used to hold live webinars to train county agents in the fall of 2017. Funding was provided by the Southern Region Small Fruit Consortium for this training.

The course consists of four classes timed to match the four seasons of the year. Each class is made up of 3-4 short talks that focus on the activities and best-management practices that should be conducted in blackberry production during that season.

Watch videos here >>

There is no other variety on the market with a better tolerance to HLB, a deadly, global disease to citrus fruit and trees. The Sugar Belle® brand stands out for its Tangelo shape, intense orange color, unique flavor and aroma, superior yield, and high content of vitamin C (+ 40% than most commercial varieties). An excellent option for early exporters of mandarin fruit when prices are favorable.


The strawberry varieties from the University of Florida (UF) have been selected for their earliness and high fruit quality, forming a new and very profitable alternative for Chilean fruit growers. Due to the varieties’ strong attributes, growers will be able to supply the market during time windows they currently have no production for. The availability of strawberry fruit is sparse during those times, and prices reach maximum value.