+++ 11 Jan 2023 +++

People who eat or drink more foods with antioxidant flavanols, which are found in fruits and vegetables, may have a slower rate of memory decline.  This study provides evidence that dietary choices can be important to maintain your brain health.

Read the full article here >>

+++ 2 Jan 2023 +++

A next-generation ag-specific soil amendment significantly reduces the use of water and fertilizer – saving farmers on costly inputs.  Learn more about how this product helps retain and deliver nutrients right to the root zone of plants.

Read the full article here >>

+++ 19 Dec 2022 +++

Is the constant consumption of fruit and vegetables in the US still a dream?  Most Americans think they consume the right amount.  Click the link below to find out if you’re consuming the right amount.

Read the full story here >>

+++ 5 Dec 2022 +++

A food innovation company announced its moisture control technology that extends shelf-life of produce will be made available through Mexico’s first online supermarket.  Each clamshell will include a small plant-based thermodynamic pouch that instantly removes condensation.  

Read the full article here >>

+++ 17 Nov 2022 +++

The fruit and vegetable sector has been particularly dynamic lately to offer plastic-free packaging but it still has a long way to go.  The Fertilpot is one alternative that is a natural solution that helps reduce waste production drastically, as well as its environmental footprint.

Read the full story here >>

+++ 10 Nov 2022 +++

Battery-operated tools are becoming increasingly popular with growers because they are practical, lightweight and versatile. In addition to being excellent solutions to increase yields with a lower effort for operators, they also respect the environment because they produce zero emissions.

Read the full article here >>

+++ 3 Nov 2022 +++

Today, blueberries are grown across the globe. In Australia, blueberry production tripled in the five years to 2021, and the fruit is grown almost year-round.  In May, a blueberry variety bred in Australia was awarded an overall score of 91.8% and bestowed with a three-star Superior Taste Award – a class reserved only for the most exceptional competitors. The humble blueberry has become a superfood: a little blue pill that would cure all manner of ills.

Read the full story here >>

+++ 27 Oct 2022 +++

Freshplaza has published its global overview update on Mandarins. 

At EMCO Cal, we are proud to be part of this incredible industry, and that our Mandarin varieties continue to contribute to the great worldwide success in these countries!

Read the full article here >>

+++ 20 Oct 2022 +++

Agrivoltaics is known as the practice of using land for both solar energy and agriculture.  It is hoping to find out whether solar energy can be generated without hindering large-scale cereal crops.

Watch the full video here >>

+++ 6 Oct 2022 +++

Made from recycled plastics, Shelfy features Vitesy’s nanomolecular photocatalytic technology to reduce bacteria associated with food spoilage and degrade molecules that quickly ripen fresh fruits and vegetables.  Shelfy properly preserves fresh fruit and vegetables by extending their shelf life.

Read the full article here >>

+++ 15 Sept 2022 +++

The highly anticipated white strawberry variety – Florida Pearl, is set to reach the European and Middle Eastern markets beginning this season.  At EMCO CAL, we’re proud to be a part of this exciting development.

Read the full article here >> 

+++ 30 Aug 2022 +++

Tree Defender LLC helps establish a path to recovery for Florida and other citrus-growing regions with their innovative solution to combating diseases.  The company’s solution has other benefits such as water savings, improved plant growth, and even the possibility of exploring carbon credit for added income to for growers.

Read the full article here >>

+++ 15 Aug 2022 +++

Ag Science company introduces next-generation soil amendment to help growers increase yields holding water and nutrients in the root zone.

Read more about the results here >> 

+++ 1 Aug 2022 +++

The Spotted Wing Drosophila, is a fruit fly that is a common threat in the soft-fruit industry.  The fruit fly targets hard and partially ripened berries – ruining them for harvest.  Researchers in Oregon, along with the USDA, have recently got approval to release a new weapon to combat the pervasive threat to the berry indistry.

Read the full article here >>

+++ 24 June 2022 +++

Freshplaza has published the annual overview on the global blueberry industry!

At EMCO Cal, we are proud to be part of this remarkable industry.  We’re excited to grow our blueberry portfolio and continue to innovate and grow alongside our partners in order to contribute to the great worldwide success in these countries!

Read more about current volumes and prices here >> 

+++ 10 June 2022 +++

An agritech company’s trials show input-cost savings and yield enhancement employing their robots and ai – cutting herbicide applications by around 77% and fertilizer by 15%.

Read the full article here >>

+++ 6 June 2022 +++

Biomedical engineering robotics meets backbreaking labor-intensive work.  Collaborators from Georgia Tech and the University of Arkansas are working on an autonomous robotic solution to soft-fruit harvesting.  

Read the full article here >>

+++ 27 May 2022 +++

 A food technology innovation company, announced the launch of a drop-in moisture control technology that extends the shelf life and freshness of produce by eliminating condensation. 

Preliminary trials, have shown to extend the shelf-life of blackberries by 7+ days, raspberries by 4-5+ days, and strawberries by 4+ days.

Read the full article here >>

+++ 20 May 2022 +++

Blackberry growing is on the rise in Arkansas – which is home to the world renowned Blackberry Breeder Dr. John R. Clark.  EMCO CAL is honored to offer some of Dr. Clark’s most innovative and successful varieties to our clients around the world.  To learn more about Dr. Clark and his famous Blackberry varieties, click on the link below. 

Learn about University of Arkansas Breeding Program >>

+++ 13 May 2022 +++

Freshplaza has published its global overview update on Strawberries. 

At EMCO Cal, we are proud to be part of this incredible industry, and that our strawberry varieties continue to contribute to the great worldwide success in these cou ntries!

Read the full article here >>

+++ 5 May 2022 +++

The rise in production costs have been noticeable for farmers in the region; however, lower supply of strawberries is causing prices to remain stable.

Read the full article here >>

+++ 26 April 2022 +++

We would like to thank Agrodiariohuelva for spreading the extraordinary news of the commercial launch of Florida Pearl® for the next season.  The premium white strawberry, unique and exceptional for its quality, will certainly bring excitement to the strawberry market.

Read the full article here (Spanish) >>

University of Florida Strawberry Breeder, Dr. Vance Whitaker, visits trial plots in Huelva

+++ 13 April 2022 +++

Renowned strawberry plant breeder, Dr. Vance Whitaker visits Spain to supervise the trials of a dozen new varieties that are being tested.  Among the varieties being tested is Felicity® FL 17 15 86 cv brand – which thrives in high-tunnel production systems.

For more information, contact us at

Read the article here (Spanish) >>

Molari and EMCO CAL sign blackberry deal

+++ 6 April 2022 +++

University of Arkansas blackberry varieties are gaining attention from leading Italian berry plant propagators and growers in the region.

EMCO CAL is proud to partner with the Molari brothers to offer the region some of the finest blackberry varieties on the market.

Read the full article here >>

Bees deliver anti-botrytis booster

+++ 29 March 2022 +++

Fungal diseases are an ever present danger for fresh fruit.

One company is fighting back using commercially reared bumblebees to deliver a beneficial fungus that boosts the plants immune system, increasing its resilience to botrytis.

Read the full article here >>

White strawberries reach 15 euros/kg in the markets

+++ 11 March 2022 +++

The white strawberry is the great novelty of the current strawberry campaign in the province of Huelva.  

At EMCO CAL, we are proud to offer the Florida Pearl® to our customers. 

Read more about what growers and breeders in the region think about it the white strawberry  >> 

Returns for Frozen Strawberries exceed US$ 140 million


+++ 3 February 2022 +++

Congratulations to the producers and exporters of frozen berries in Chile for the frozen fruit agreement between Chile and China. This protocol is a new step and great news!

For a better IQF product, EMCO CAL’s new strawberry, blackberry, raspberry, and blueberry varieties are already in Chile and can be purchased by Chilean producers.

For more information, contact us at

Read the article by Chilealimentos A.G. here (Spanish) >>

+++ 21 January 2022 +++

Freshplaza has published the annual overview on the global strawberry industry!

At EMCO Cal, we are proud to be part of this remarkable industry and that our strawberry varieties continue to contribute to the great worldwide success in these countries!

Read more about current volumes and prices here >> 

+++ 18 January 2022 +++

Frozen strawberries are booming in Chile!

Chile is on a great path. The newly introduced strawberry varieties from the UNIVERSITY OF FLORIDA provide endless possibilities for this thriving market, excellent for IQF, especially the SensationOriginal® brand.

Read the export numbers for frozen strawberries in Chile on Chilealimentos here >>

You can order plants of our varieties at!





+++ 9 January 2022 +++


Read an overview on the new Spanish strawberry season shared by Chilealimentos in Spanish here >>

Source provided by

+++ 10 January 2022 +++

The FORTUNA™ Brand (Florida Fortuna Strawberry variety) proves its value over and over again to the international strawberry industry.

Revista Mercados in Spain writes: “Fortuna accounts for an average of 35% of total plants planted in the province of Huelva for almost a decade. During this time, it has had an abundance of competing varieties that have not managed to take the first place from FORTUNA™.”

Read the full article in Spanish here >>

+++ 13 December 2021 +++

Congratulations to Chile and China for expanding their relationship and strengthening the supply of frozen fruit including frozen berries.

This new protocol for the export of frozen fruit is very important for all farmers and processors in Chile, especially those in the central-southern regions that produce raspberries, strawberries, blackberries, and blueberries.

EMCO CAL congratulates all parties involved in this important achievement!


  • Chilealimentos
  • Servicio Agrícola y Ganadero, SAG
  • Embajada de la República Popular de China en Chile
  • Agregaduría Agrícola de Chile en China
  • Ministerio de Agricultura – Chile
  • ODEPA – Oficina de Estudios y Políticas Agrarias

+++ 13 December 2021 +++

The VERY EARLY and PRODUCTIVE Florida Fortuna Strawberry continues to provide great value to  strawberry growers and consumers in Italy.

Here is a little preview of what Domenico Martino, production manager at Azienda Agricola Leuzzi Lucia, has to say about his production and the FORTUNA™ brand:

“[…] Most of the Fortuna cultivations in Basilicata have reached 90 days from transplanting, so they are able to guarantee fruits of medium size and excellent flavor.”

EMCO CAL would like to congratulate Domenico Martino and his team for producing such beautiful and delicious strawberries! We wish you a very successful season!

Read the full article by Fresh Plaza here >>

+++ 29 October 2021 +++

Grupo EMCO CAL is delighted to introduce to you our strawberry nursery in Egypt, operated by our newest member: CAL-PACIFIC EGYPT, Ltd.

We are committed to providing strawberry growers around the world with the highest quality mother plants of the best-selling UNIVERSITY OF FLORIDA strawberry varieties.

Increase your yields, fruit quality, customer satisfaction, and profitability by placing your strawberry plants order of:

  • FESTIVAL Brand (Florida Festival cv.)
  • FORTUNA Brand (Florida Fortuna cv.)
  • SENSATION Brand (FL 9 127 cv.)
  • BEAUTY Brand (FL 12 121 5 cv.)
  • BRILLIANCE Brand (FL 13 26 134 cv.)
  • WINTERSTAR Brand (FL 5 107 cv.)
  • ELYANA Brand (Florida Elyana cv.)

…among additional high-quality varieties!

CAL-PACIFIC EGYPT, Ltd is now accepting orders for the 2022 strawberry season. Contact us through our website,, or email us at for more information!

+++ 25 November 2021 +++

Very exciting news for strawberry lovers in Germany, Austria, and Switzerland where Port International is now selling the delicious LEYRE Strawberries – the premium brand from MASIA CISCAR S.A.!

Read the full article in Eurofruit Magazine here >>

+++ 17 November 2021 +++

Congratulations Ms. El-Shahawy and the entire Green Tiba team in Egypt to the excellent quality #strawberries you’ve been producing! At EMCO CAL, the success of our customers is our success!

Since 1990, EMCO CAL has been supplying strawberry nurseries and strawberry growers in Egypt with the UNIVERSITY OF FLORIDA strawberry varieties. Superior strawberry brands like FORTUNA, SENSATION, and BEAUTY, among others are essential for the premium quality we see in Egyptian strawberries, and we will continue to offer VARIETIES THAT MAKE A DIFFERENCE!

Read the full article here >>

+++ 16 November 2021 +++

At EMCO CAL, we are very happy to see the FORTUNA™ strawberry brand grown so successfully by Italian strawberry grower, Giovanni Passarelli, meeting the high demand of his customers for EARLY and HIGH QUALITY fruit. Congratulations Giovanni!

Fresh Plaza interviewed strawberry grower, Giovanni Passarelli, in Italy about his experience with the FORTUNA™ brand strawberries and what makes the variety so invaluable for strawberry growers.

Read the full article here >>

+++ 18 October 2021 +++

EMCO CAL is very excited to welcome our new licensee, MOLARI BERRIES & BREEDING! Growers can now order blackberry plants of the University of Arkansas blackberries varieties from this experienced nursery.

Following our mission to bring the best berry varieties to the global fruit market, MOLARI BERRIES is the perfect choice to expand into Italy and the European market. MOLARI’s stellar reputation leaves no doubt about the high quality plants growers can expect from their blackberry nursery, and the confidence is mutual:

“Brothers and managing partners Matteo and Luca Molari said they had been impressed with the varieties’ performance during recent trials, and now welcomed the chance to extend their portfolio […]”

Read the full article here >>

Global Berry Congress

+++ 21 October 2021 +++

Register here:

A new generation of raspberryblackberry, and blueberry varieties for fresh and frozen markets is now available to nurseries, growers, marketers, exporters, and retailers through Ekland Marketing Company, Inc. (EMCO CAL). These varieties are selected for better fruit quality, higher yields, adaptation to different climates and growing areas ranging from Temperate, Mediterranean to Subtropical and Tropical climates. EMCO CAL is one of the most recognized companies in the field of strawberry varieties, with more than 40 years of experience in the selection, marketing, and licensing of new varieties in more than 70 countries. EMCO CAL has now expanded to raspberries, blackberries, and blueberries.



Horticulture extension specialists at the University of Arkansas, Dr. Amanda McWhirt and Dr. Jackie Lee, conducted a Blackberry School in Arkansas through the early part of 2017.

Recordings from these events were used to hold live webinars to train county agents in the fall of 2017. Funding was provided by the Southern Region Small Fruit Consortium for this training.

The course consists of four classes timed to match the four seasons of the year. Each class is made up of 3-4 short talks that focus on the activities and best-management practices that should be conducted in blackberry production during that season.

Watch videos here >>

There is no other variety on the market with a better tolerance to HLB, a deadly, global disease to citrus fruit and trees. The Sugar Belle® brand stands out for its Tangelo shape, intense orange color, unique flavor and aroma, superior yield, and high content of vitamin C (+ 40% than most commercial varieties). An excellent option for early exporters of mandarin fruit when prices are favorable.