Masiá Ciscar S.A. – Breeding Program

Masiá Ciscar S.A.

Strawberry Breeding Program

The Masiá family has revolutionized the Spanish fruit industry in Huelva since the 1970’s with a clear business goal:

“To achieve full customer satisfaction through the introduction of consistent products, always fresh and of highest quality, while providing a positive and safe work environment for its employees.”

“Masiá Ciscar S.A. is fully committed to the environment. From start to finish, the focus lies on sustainability, working towards the goal of zero waste.”

To ensure the company’s continuing success story, its owners make frequent investments that guarantee the supply of the best products to their clients. The company understands the needs of the increasingly demanding and globalized market, offering fruit varieties able to compete amongst the highest standards.

Masiá Ciscar S.A. utilizes specially design plots to control each production process. Several samples to test firmness and soluble solids, such as Brix levels, are monitored throughout the seasons. In a final step, consumer taste panels rate aspects like texture, appearance, and flavor of the fruit. Experts oversee this process in which Masiá Ciscar S.A. defines the characteristics of each, unique variety.

Throughout the years, Masiá Ciscar S.A. received many awards for its commitment to excellence and its support for the community.

In 2017, Masiá Ciscar S.A. entrusted EMCO CAL with the successful introduction of its strawberry variety portfolio to the global market.

Strawberry Varieties