Berryplasma – Strawberry Breeding Program

Berryplasma World is an innovative company located in Varda Ilias, Greece, one of the country’s most dynamic regions for soft fruit development. Its strawberry breeding program focuses on developing high-performance varieties adapted to today’s grower needs and to Mediterranean-type growing conditions.

Through continuous research, in-house trials, and close collaboration with experienced growers, Berryplasma has developed a portfolio of exclusive strawberry varieties designed to combine productivity, fruit quality, resource-use efficiency, and adaptability to different production systems.

The Berryplasma breeding program places special emphasis on key traits for modern strawberry production, including:

• Water use efficiency
• Improved labor efficiency
• Adaptation to moderate salinity conditions
• Tolerance to biotic and abiotic stress
• Resilience under challenging climate conditions
• Good fruit quality and post-harvest performance
• Adaptation to commercial production systems

EMCO CAL includes Berryplasma varieties in its portfolio to offer growers new alternatives for diversifying their varietal programs with strawberry genetics of high agronomic and commercial potential.