Ekland Marketing Co. of California, Inc.

     Ekland Marketing Company of California, Inc., (EMCO CAL) brings new strawberry varieties to strawberry fruit growers around the world. Building on over 25 years of experience with strawberry growers and fruit marketers in over 45 countries, EMCO CAL fully understands the needs of fruit producers for varieties that deliver quality, uniform fruit in the best market window for each country and production area.

EMCO CAL offers a full range of strawberry varieties supported by technical services designed to improve the profitability of the strawberry fruit producer. The company:

• Implements trials and evaluation of new strawberry cultivars developed by its participating variety development programs.
• Works directly with growers and fruit marketers to select and bring to market the best new strawberry varieties that fit the marketing needs of the region.
• Licenses propagators and administers patent royalty programs tailored to the needs of both fruit growers and marketers in different production regions.

     Over the past 25 years, EMCO CAL has developed an extensive network of strawberry fruit producers on six continents. These growers have demonstrated their capacity to carry out trials and to evaluate the many new cultivars suitable for their production needs. Their collaboration enables EMCO CAL to accelerate the selection process and expand the variety options and choices available to the fruit producer.