Fortuna

Florida Fortuna
(Registered in the United States as Florida Radiance)

Fruiting Characteristics:
Florida Fortuna is a short-day cultivar released by the University of Florida strawberry variety development program. Selected for earliness, fruit quality, and productivity, the variety adapts to high value, fresh market, winter production regions.

Advantages:
• High percentage of large, marketable fruit
• Highly productive
• Uniformly well-shaped
• Bright red & glossy
• Good shelf life and transportability
• Excellent taste

Fruit Characteristics
Florida Fortuna produces a high percentage of large, attractive, and uniformly shaped fruit early in the season. It holds its fruit size and shape throughout its production cycle.

Florida Fortuna has an open plant architecture. It bears fruit on long pedicels, facilitating both pollination and fruit harvest.

The seeds of the fruit are slightly sunken below the surface, giving the Florida Fortuna a glossy, bright red color. The fruit ships well and tastes as good as it looks.

Nursery Production:
Florida Fortuna runners well in the nursery field. Nurserymen should take special care, however, to avoid stress to the plants both during the growing season, and at time of harvest.

Plants should be grown from foundation level mother stock (F2) on well drained soils. Avoid over-saturation at time of irrigation. Excessive applications of nitrogen will weaken the plants in the nursery field.

Florida Fortuna responds to added chilling prior to lifting. The plants should be lifted at the mid-point of the nursery harvest season.