Festival™ Brand (Florida Festival Variety)

Festival™ Brand
(Florida Festival Variety)

Registered in the United States as Strawberry Festival.


  • High percentage of medium, marketable fruit
  • Excellent shelf life and transportability
  • Uniformly well-shaped and firm
  • Medium red & glossy
  • Highly productive
  • Early fruit onset
  • Good flavor

Fruit & Plant Characteristics

Florida Festival is a short-day cultivar selected to compete in Florida’s winter and early spring fresh fruit market window. The variety produces medium red, conical fruit.

Florida Festival’s superior disease resistance and excellent pollination under cool, humid conditions result in a high percentage of marketable fruit, especially in the early part of the season.

The open architecture of the plant facilitates both pollination and the fruit harvest. The fruit is resistant to rain damage. The Florida Festival variety has demonstrated excellent firmness and shelf life.

The fruit is especially suitable for presentation in 250g punnets. The fruit has excellent dessert and aromatic quality. The consistent internal red color makes the Florida Festival variety an excellent candidate for the freezer market.


Field Production

The Florida Festival variety requires significantly less nitrogen and substantially more potassium and calcium than commercial varieties from competing breeding programs. Fruit growers must alter and adapt their plant nutrition programs to accommodate the needs of the Florida Festival variety if they are to achieve strong yields of high quality fruit. An over-application of nitrogen will cause the plants to produce soft fruit with shorter shelf life.


Disease Resistance

Strawberry varieties from the University of Florida variety development program generally demonstrate superior levels of disease resistance. Growers should be aware, however, that the Florida Festival cultivar is not as resistant to Colletotrichum acutatum as the earlier release, Sweet Charlie.


*Characteristics may vary depending on weather conditions, day length, soil type and location.