Florida Brilliance Variety

Florida Brilliance Variety



  • Very early planting date and fruit onset
  • High percentage of medium to large fruit
  • Excellent fruit quality
  • Bright medium-red and glossy
  • Uniformly well-shaped
  • High yielding
  • Robust and vigorous plant
  • Very resistant to most diseases

Fruit Characteristics

Dr. Vance Whitaker of the University of Florida (UF) named the Florida Brilliance strawberry variety for its outstanding fruit quality. Its bright, medium red color, uniform conical shape and the attractive, glossy finish characterize the Florida Brilliance fruit. The variety stands out as one of the earliest, high yielding strawberry cultivars in the UF portfolio.

The Florida Brilliance fruit has a beautiful, medium-red external color that appears very glossy thanks to its notably sunken seeds. The medium to large berries have a juicy texture and provide a good balance of sugars and acids similar to the Florida Fortuna variety. The average fruit size is slightly larger than that of the Florida Fortuna variety. Producers reported no elongated strawberries early in the season. The fruit retains its size and broad, conic shape throughout the production cycle.

Depending on ambient temperatures, growers harvest the first strawberries about 45 days after plant establishment. Fruit of the Florida Brilliance variety maintains its weight after harvest and is moderately firm with excellent shelf life.


Plant Characteristics

Plants of the Florida Brilliance strawberry variety have an open architecture. They are robust with long pedicels. The well-exposed fruit allow for efficient harvesting. This cultivar is very adaptable to different regions, locations, growing styles, and planting dates.


Nursery Production

Transplants of the Florida Brilliance cultivar are more robust than those of the Florida Fortuna variety. This allows nursery men to dig the plants earlier to accomplish earlier planting dates. Runner production is slightly less than that of the Florida Fortuna variety.


Field Production

Plants of the Florida Brilliance variety require less early-season nitrogen to establish than other UF strawberries. Management of Phytophthora root rot is required and should be treated the same way as the Florida Fortuna or other susceptible cultivars.

Under tunnels, pollination can be improved through the additional use of bumblebees or facilitating the air movement.


Disease Resistance

The Florida Brilliance variety offers moderate to high resistance to many diseases. Growers, however, must proactively manage crown rot and root rot caused by Phytophthora cactorum. The Florida Brilliance variety is somewhat more resistant to Colletotrichum acutatum fruit rot compared to the Florida Fortuna variety. It shows substantially more resistance to charcoal rot (Macrophomina phaseolina) than the Florida Festival variety.


*Characteristics may vary depending on weather conditions, day length, soil type and location.